Guides & Reports: Designing for Marketing Trends, Channels & Customer Engagement

The Project

As a SaaS company, Braze places great importance on content marketing, which helps increase pipeline and lead generation for their product. Downloadable guides and reports are among the most effective ways a brand can share their perspective on industry trends and demonstrate how their product drives business value. I've designed and managed the creative direction for over 40 of these reports in the past few years.